Keyword research is the process by which you research popular search terms people type into search engines like Google, and include them strategically in your content so that your content appears higher on a search engine results page (SERP). Keyword research is a fundamental practice in search engine optimization (SEO).
The process for how to do keyword research for SEO involves choosing a topic for your content that is focused on a set of targeted keywords that you want your content to rank for.
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SEOs have performed keyword research for algorithms since 2005. But keyword research as a practice has evolved a lot since then. Now search engines prioritize well-written content aligned with search intent when ranking content. Keyword density (how often you place a keyword in your content) is no longer the most important factor for search engine optimization. Keyword research tactics have adapted, and continue to adapt to ever-changing search engine algorithms.
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Generally keyword research takes place in the early stages of campaigns and at times lays down a foundation for future projects, campaigns, or content. You can use keyword research to help you ideate around a new piece of content you are writing, to help you decide how to name your product features, or to optimize your website after publish.